American Diabetes Association

The American Diabetes Association’s (ADA) mission is to “prevent and cure diabetes and to improve the lives of all people affected by diabetes”. They lead the fight against the deadly consequences of diabetes and fight for those affected by diabetes.


Camp Needlepoint

Hudson, Wisconsin

The purpose of Camp Needlepoint is to provide a fun and safe camping experience for children living with diabetes. ADA wants to give kids the opportunity to meet other kids just like them as well as help them gain confidence and independence in managing their diabetes.



social shorts

  • 30 second teaser

  • 60 second spot



a note from alyse

One conversation on a family vacation at the beach with my Uncle John (who is the Chief Strategic Officer for the ADA) led to a collaboration with the organization at Camp Needlepoint. An extremely hot August day led our team to experience all that Camp Needlepoint has to offer, from learning how to sail, to different types of snakes, to putting diabetic pump sites in their bodies for the first time; the kids at camp have the time of their lives.

Tracey Brown, CEO of the American Diabetes Association, says that the magic of Camp Needlepoint comes in the form of confidence. The camp gives children who are living with diabetes the opportunity to do things that all other kids get to do while being cared for by knowledgeable counselors, doctors, and nutritionists everyday.


credit //

Client: ADA
Directed By: Alyse Iorio
Shot By: Tyler Eichorst, Beth Resch, Alec Kintigh + Alyse Iorio
Edited By: Alyse Iorio