Great Clips, the world’s largest hair salon brand, has launched a new kind of Veterans Day campaign that highlights the veterans, active military members, and supporters that make the brand great. The #GREATful4VETS campaign tells the stories of 12 individuals across the Great Clips network including franchisees, salon managers, stylists, family members and loyal customers, who have actively served or go above and beyond to support those who have served in the military. 


#Greatful4Vets anthem



Operation second chance

Operation Second Chance is a non-profit organization founded in 2004. It has expanded to help soldiers at multiple military hospitals, providing support to both active + retired soldiers recovering from traumatic injuries, including post-traumatic stress disorder (PTSD). The organization also hosts retreats aimed at making the transition back to civilian life easier for military personnel.



Individual Stories

  • Bill Jackson // Phoenix, Arizona

  • Farhan Merchant // Toronto, Ontario

  • Beth Callendar // Lincoln, Nebraska

  • Chuck Mundahl // Champlin, Minnesota

  • The Addisons // California, Missouri

  • Jon Jacobson // Scott City, Kansas

  • 30 Second Cut Downs

Credit // 

Creative Agency: Lola Red
Client: Great Clips
Director: Tyler Eichorst
Producers: Danny Krueger + Jenny Olson
Shooters: Tyler Eichorst, Alec Kintigh, Alyse Iorio, Gerick Engle, Jenny Olson