A city isn’t just the land it inhabits. Or the water that flows through it. Or the buildings that tower over it.

It’s the people.

The dreamers. The doers. The historians. The iconoclasts. The scavengers. The creators. The tacticians. The generators.

It’s a vibrant gallery with hundreds of thousands of hearts and souls finding their own unique rhythms, gathering in groups of those that share the same beat.

Each year, we bring these collections together to celebrate the creative ties that bind us all in the creative hub of the north. For one night, we set a spark that creates new collaborations, new ideas, and new friendships.

 

 

what. // I Am Mpls 

Client: Fashion Week MN
Year: 2016
Venue: NECO
Director: Tyler Eichorst
Shooter: Tyler Eichorst

 

 

I Am Kindness

Client: I Am Sarah Edwards
Year: 2016
Director: Tyler Eichorst
Shooters: Gerick Engle + Tyler Eichorst

 

 

I AM MPLS // TEASER

Client: Fashion Week MN
Year: 2015
Director: Tyler Eichorst
Shooter: Tyler Eichorst

 

 

 

I Am Mpls // 

Client: Fashion Week MN
Year: 201
Venue: First Avenue
Director: Tyler Eichorst
Shooter: Tyler Eichorst