This August Indeed Brewery released its seasonal IPA “Let it Roll”. In collaboration with acowsay cinema Indeed came up with a simple concept that embodied the “Let it Roll” overarching theme of gambling. A highlight of our work was the creation and execution of a rolling slot machine that stopped when the perfect scene was set. We created this content for Indeed to share with its large organic following with the goal of increasing sales from the 2015 original release. Results – TBD.