In collaboration with Imagewërks Marketing we created a mini social campaign for CPM’s new upscale apartment complex located in Uptown - Laguna Apartments. We created a brand anthem embodying the Laguna personality of “Uptown Energy, Lakeside Leisure”. From there we worked to create an informational video highlighting the best aspects of Laguna while maintaining visually engaging imagery that could be broken down into social shorts. We launched this mini campaign at the beginning of June with Laguna at 25% capacity with the goal of reaching 75% capacity at the end of August. In collaboration with Imagewërks we were able to meet that goal by August 1st.