Produce, Shoot, Direct + Edit
Caribou Coffee was looking to promote their new initiative of using real vanilla in their coffee / espresso drinks. With conception already in place acowsay cinema collaborated with Caribou's internal team to produce, shoot and execute on their idea of interviewing strangers in the Minneapolis Skyway. The goal was to portray why using real vanilla in their drinks differentiated them from their competition. The video served on all their social channels.