Sleep Number

At Sleep Number we eat, breathe and sleep, well, sleep. That's because research shows the eight hours you're asleep has a huge impact on the 16 hours you're awake.

Our mission is to cover home, wellness and tech with an eye toward helping people get quality sleep. On this site you'll find smart, caring, authentic stories that help make your home a haven for you and your partner; improve your whole family’s mind, body & soul; and make tech accessible for real people.


“Going UnderCovers”

with the Mn Vikings

190,000 people visited the Minnesota State Fair on Sunday, August 25th, 2019. Sleep Number has been a part of the Great Minnesota Get Together for 25 years. This year, they had two new faces selling beds.

Xavier Rhodes + Harrison Smith, two players for the Minnesota Vikings, went “under covers” with Minnesota fair attendees to see if they could sell a bed or two.



Social Shorts

  • Xavier Rhodes, Cornerback - Minnesota Vikings

  • Harrison Smith, Safety - Minnesota Vikings

credits // 

Client: Sleep Number
Director: Tyler Eichorst
Producer: Danny Krueger
Shooters: Alyse Iorio, Alec Kintigh + Austin Beery
Production Assistant: Zach Green
Editor: Tyler Eichorst